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Ford's Keynotes & Presentations
Ford's powerful speaking and training presentations are perfect for people who want to increase the performance of their revenue-generating efforts.
All keynotes and presentations are customized for your specific needs of topic and length of program. Below are of a few of the most requested topics.
Innovative Marketing Mastery™
Creativity in Action to Produce Profitable Results
Whether marketing is just part of your job or the whole enchilada, whether you’re selling products or services—or fundraising for a non-profit/not-for-profit, there are times when you need to come up with creative new ideas to attract attention and stand out above the competition. This program shows you and your audience creative methods you can use to generate tons of new ideas and improve your sales & marketing efforts.This high-energy “how-to” session offers you a multitude of creative marketing techniques for subtly—and not so subtly—getting your prospects and customers to buy more products and services.
Web 2.0 and Beyond™
How to Monetize Social Media Marketing Efforts
In this presentation I’ll reveal the seven critical components you must implement effectively to make the most of your online marketing investment.Starting with how to improve your Website’s usability, get top search engine’s rankings and drive targeted traffic to your site… to using the Social Media Marketing Websites to protect your brand and increase your sales… this presentation is packed with Internet Marketing Strategies and Tactics to add more value and grow your business. Everyone wants more traffic to their site, but what they really want is targeted traffic that converts into sales and repeat customers.
This presentation is perfect is everyone, regardless of your individual role in the process OR your level of technical expertise, you'll walk away with many strategies, tactics and resources to supercharge your selling online.
Secrets of Sales Success™
Beyond Your Typical Sales Training
Let's face it, most companies have trouble finding, training and keeping excellent salespeople. Giving people the right skill set is only part of the process, the other elements are attitude and an outstanding commitment to provide value to your customers.This isn’t just another rah.. rah..., blah... blah... presentation, but an interactive "Action-Training" that creates a lasting positive impact. If you want to supercharge your management and sales force for long-term success and keep them performing at higher levels, then this is the program to choose.
Like all of my presentations… it’s about Actions and Results. I’ll help your audience Increase first-time and repeat sales while improving customer loyalty. I’ll guide them through proven strategies, providing your group with immediate action steps they can use to maximize their sales efforts.
Business Growth Acceleration™
Improving Your Find-ability, Unique-ability and Profitability!
Ignite the passion of your team with easy to implement strategies that improve performance and profits. This program is designed for organizations that want to attract new customers, wow their current customers, gain a competitive edge, and put the fun back into their workplace.You’ll Learn:
- The 3 secrets of expanding your digital footprint that put your products and services in front of your target market.
- What you can do within 24 hours to improve your unique-ability attracting new customers like a magnet.
- How to re-energize your people to improve performance and enjoy the process.
- Implementable ideas and action steps that accelerate your success.

